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Reality Rift Design • The R.I.F.T Collective
Edition 1 — What is the R.I.F.T Brand Audit?
If your brand feels busy but not better, you don’t need more content—you need alignment. The R.I.F.T Brand Audit is our four-pillar framework to diagnose and fix the hidden blockers killing momentum.
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| Realign — Clarity |
Ignite — Demand |
Forge — Systems |
Thrive — Scale |
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Why this matters
Most small brands don’t fail for lack of effort. They fail because the effort is misaligned. The R.I.F.T Audit shows you what to fix first so every action stacks.
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What you’ll get from a R.I.F.T Audit
- Positioning snapshot
- Offer ladder check
- System gaps
- 90-day action plan
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3 Quick wins you can do today
- Headline audit
- One CTV per screen
- Proof block
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Mini-Case: From scattered to specific
A local brand went from vague offers and no proof to clear positioning and added social proof. In 30 days, they saw a +34% lift in consult bookings.
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The R.I.F.T framework
Realign: Positioning, ICP, proof
Ignite: Demand creation
Forge: Systems & analytics
Thrive: Retention & scale
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Start with the Lite Audit ($19)
In 10–12 minutes you’ll answer a focused set of questions and get a prioritized punch-list.
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P.S. Hit reply with your homepage URL and the word “REALIGN”. I’ll send back one quick headline improvement idea.
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