ATTENTION: Turns out the human brain doesn’t want order, it craves chaos. That’s how I molded my entire agency
It gets exhausting the same old recycled templates and frameworks in Marketing — “BUY NOW”, “YOU NEED THIS”, “CONSUME”. It’s all bullshit blurred together. Nothing really stands out anymore. It’s like everyone is afraid to break the mold or even attempt to try something that actually risks being different.
What pulled me to the neuroscience was the recovering addict in me. I’ve lived the experience of chasing dopamine, that endless loop of instant gratification, quick highs, mental cravings. See how our world now operates on the same cycle fascinates me. People hooked on notifications, likes and quick rewards, all driven by the same neural chemistry that fuels addiction.
I wanted to understand that at its core, the dopamine loops, cognitive biases, and sensory triggers that shapes our choices. From how McDonald uses colors and designs to spark appetite, to how sounds and rhythms that can manipulate emotion and attention. Add in the Chaos Theory, and it becomes clear the human behavior especially online isn’t linear or predictive so why should you! It’s complex, reactive, and beautifully patterned! Like a living algorithm shaped by emotion, habit and chance. That’s what drove me to neuroscience aspect of marketing: the need to understand the mind not just in theory, but through the lens of lived experiences. How we can get wired, and rewired and how we can learn how to take back control