I've spent the last 6 months studying landing pages that convert 8% (industry average is about 2-3%)
I expected to find:
* Fancy designs
* Complex funnels
* Expensive copy tricks.
What I actually found shocked me.
THE PATTERN
Every single high-converting page answered 3 questions in the first 5 seconds:
What is this (clear headlines - no clever word play)
Is this for me? (Specific audience callout)
Why should I care? (Tangible outcome, not features)
EXAMPLE BREAKDOWN:
❌ Bad: " Revolutionizing the way teams collaborate" --> Vague, no audience, no outcome.
✅ Perfect: " Project management for Remote Marketing Teams who are drowning in slack messages" -- Clear, specific, relatable pain.
The Framework (steal this)
Headline formula:
[ WHAT YOU DO] for [SPECIFIC WHO] who [SPECIFIC PAIN/DESIRE]
Sub-Headline formula:
[TANAGIBLE OUTCOME] without [ COMMON OBJECTION/ FEAR]
EXAMPLE;
" Brand strategy for B2B SaaS founders who are invisible in a crowded market!"
" Get crystal-clear positioning that attracts premium clients without sounding like everyone else!"
Why this works:
Your brain makes a " Stay or Leave" decision in 5 seconds. If you don't immediately signal:
* Relevance (This is for me)
* Value (This solves my problem)
* Credibility (This person gets it)
...They Bounce.
The Mistake I see EVERYWHERE:
Founders try to appeal to everyone and end up appealing to no one.
" We help businesses grow" -> Who? How? Why you?
" We help 7-figure e-commerce brands scale profitability with data-driven Facebook ads" -> now we're talking
ACTION STEP
Look at your homepage right now:
Can someone who's NEVER heard of you understand
*What you Do
*Who it's for.
* Why should they care
... In 5 seconds or less?
If not, you're leaving money on the table.
BOTTOM LINE
Clarity > Creativity
Specificity > Broad appeal
Outcomes > Features
Every. Single. Time
What does your Headline say right now? Drop it below and I'll give you honest feedback on whether it passes the 5 second test.